Audi targets 45 per cent growth in India this year

Source: The Economic Times, May 28, 2012

NEW DELHI: German luxury carmaker Audi on Sunday said it is looking at over 45 per cent sales growth in India and is introducing its global customer-oriented programme, Audi CarLife-Advance as part of the plan. “Our target this year is to sell over 8,000 units and we are confident we will be able to achieve it. Last year, we sold 5,511 units,” Audi India Head Michael Perschke said.

The confidence, he said, is despite the fact that prices of all the luxury cars in India have gone up after the excise and import duties were hiked in the Budget.

“Our products, which are assembled in India have seen a price hike at an average of 3 per cent, while those imported as completely built units have become costlier by 13 per cent,” he said.

Audi’s models such as A4, A6 and Q5 that are assembled in India are available at prices between Rs. 27.85 lakh and Rs. 47.68 lakh (ex-showroom Delhi). On the other hand, fully imported models such as TT, Q7, RS5, R8 and R8 Spyder are priced between Rs. 49.48 lakh and Rs. 1.7 crore (ex-showroom Delhi).

Perschke further said already in the January-April period this year, the company has sold 2,831 units, a jump of 43 per cent from 1,986 units in the year-ago period.

On the initiatives to woo more customers, he said the introduction of programme like the Audi CarLife-Advance, which is a customised product that offers car financing, extended warranty, insurance and service plans, is aimed at expanding the customer base in India.



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