Source : Busines Standard 5 May 2017
Spanish fashion chain Zara is looking at opening larger stores of 30,000-50,000 sq ft in the country. Its older stores have an average size of 20,000 sq ft. On Thursday, it opened its 51,300-sq ft store in Fort area of Mumbai, its largest in the country.
Zara, which opened its first store in India in 2010, has 20 stores now. It also planned to absorb smaller stores into bigger ones, wherein it would close smaller ones and take their merchandise, and absorb staff into larger ones, said Jesus Echevarria, chief communications and corporate affairs officer at Inditex, the parent firm of Zara.
“This is a global trend. We feel our customers are more comfortable in larger stores. There is more on offer, spaces are wider and customers like that,” Echevarria said.
“We normally open two to three stores every year in India and that pace will continue,” Echevarria said.