U-Grow – the European baby and mother care brand now in India

Source: ETRetail.com, July 15, 2017

The European baby care brand is planning to invest USD 2 million in the country to build their brand in addition to the launch of more than 80 products in the market.

European brand for a wide range of baby care products—U-Grow is making a grand entry in India to cater the growing demand of innovative, high-quality baby care products that are based on today’s technology. The company is marking its debut in India with more than 80 products and has appointed ‘Sunheri’ as their partner in India.

Mr. Gerald Paul Kherkhes, Business Head, Europe Team, U-Grow said, “We intend to conquer the market segment with products to satisfy our customers’ needs, promoting quality, affordable health, and safety. We will expand U-Grow across pan India in metro and Tier 1 & Tier 2 cities. We are investing USD 2 million in the Indian market to place the brand. U-Grow products will be available in all the leading baby stores & pharmacies across India. We do have plans to come online with U-Grow. The brand will be present on the portals like Amazon, Firstcry.com, Flipkart, Paytm, Groffers, BigBasket and Ebay.”

U-Grow has a comprehensive & diversified range of products that will directly compete with already established brands in India. Some of the exclusive products of the brand are-
* Health—Nasal Aspirator, Contactless Infrared Thermometer
* Feeding—Silicone Baby Bottles with Temperature Sensors, Baby Bottle Sterilizer
* Hygiene—Urinal, Folding Bathtub & Moisturizing Shampoo
* Child’s Bedroom—Clothes Stand, Fox & Owl Bed
* Travelling—Folding Stroller, Inflatable Car Mattress

The demand for baby & mother care products is high due to a number of factors such as high disposable income, rising number of nuclear families and high awareness of non-toxic baby products. With an estimated 26 million children born every year in the country, the market is open to innovation.

“In a short span of time, U-Grow has become a renowned European brand in Romania. We feel that India has a potential market as the baby care industry is growing really well. We want to mark our presence in the Indian market as well as international space.” said Gerald Paul Kherkhes, Business Head, Europe Team, U-Grow.

Commenting on U-Grow’s association with Sunheri Group, Vijay Goel, Director, Sunheri Group, said, “The company Sunheri Marketing Pvt. Ltd. has collaborated with U Grow, which is a European brand for baby and mother care products. It is well-renowned for its comfort, convenience, ergonomics, and functionality. It deals in 5 categories, i.e. health, feeding, hygiene, child’s bedroom and traveling. Today’s mothers are sensitive about the quality of the products & only choose the best. It is our endeavor to give our customers an experience of being pampered with technology, care, and love.”


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