Source: LiveMint.com, Jan 22, 2018
Mumbai: Online grocery store BigBasket expects to spend up to Rs500 crore to strengthen its technology and back-end farmer supply chain as it looks to more than double its customer base to 20 million by 2020, a top company executive said.
“We are focusing significantly on strengthening our back-end farmer supply chain programme called Farmer Connect. Presently we are working with 1,800 farmers, and we will bring about 5,000 farmers into our fold in a year’s time,” Hari Menon, co-founder and CEO of BigBasket, said here.
“We ensure they get better prices, paid on time. About 85% of our produce comes directly from farmers and we are going to strengthen that. We work closely with hotels, and restaurants as well as nearly 2,000 kirana stores. We want to deepen our engagement with farmers for the supply,” he added. Read the rest of this entry »