Independence Day 2021: How brands are celebrating 75th Independence Day

Source: Financial Express, 15 August 2021

It is that time of the year again when pride, power and celebrations form the essence of brand communications — Independence Day. While the pandemic may have stopped outdoor celebrations, brands have ensured that the enthusiasm remains alive. BrandWagon Online takes a look at some of the campaigns released this year:

Luminous Power Technologies

On India’s 75th Independence Day, Luminous Power Technologies launches a campaign #SolarKeSainik to recognise and thank the fighters who understand the importance of solar energy and are working every day towards spreading awareness about green solutions.

BIC Cello

#AzaadiJoKalamUthaKaiMile is a digital film that showcases powerful stories of three real life personalities who have leveraged education to overcome challenges and predestined conditions, to lead successful lifestyles. The campaign was launched in partnership with The Better India (a digital media platform) and aims to stress the importance of education – a key enabler of change and freedom.

Upstox

Upstox launched its Independence Day campaign #StartKarkeDekho to inspire individuals to take that first step towards their financial journey and encourage them to invest in their future. The campaign’s overarching goal is to foster an investment culture across the country.

Godrej Group

Godrej Group released a digital film to rejoice the spirit of independence with the campaign – #FreedomIs. The theme #FreedomIs expresses the expectations of the youth of the country and presents their belief of what freedom means to them, and how their kind of India will be different. The campaign highlights various aspects that they can relate to and urges every citizen to take a pledge to spread this idea of an optimistic India.

BookASmile by BookMyShow

BookASmile, the charity initiative of BookMyShow, in collaboration with Jharkhand-based NGO – YUWA, has conceptualised a new campaign to highlight the role of freedom through sports titled ‘Independence Through Sports’. Launched in the format of a digital video film, BookASmile and YUWA are furthering their work in encouraging and empowering young girls to explore the realm of sports through this campaign.

JK Lakshmi Cement

JK Lakshmi Cement, in association with BC Web Wise, launched its new digital ad film #IndiaAbSoschBulandKaro to celebrate the 75th Independence Day. The brand’s Independence Day digital film captures the essence of joy in shifting to your dream home and contentment in living life to the fullest. The film exhibits how building our dream home gives us a sense of independence and freedom to explore more.

IDFC Mutual Fund

This Independence Day, IDFC Mutual Fund has rolled out a film #DeshKaNivesh, that highlights the importance of financial advisors and distributor partners in the lives of investors across the nation. It highlights how proper guidance can truly change the lives of the investors.

CashKaro

CashKaro has launched its Independence Day campaign #HumIndianHain in collaboration with celebrities like Ali Fazal, Sunil Grover, and Nidhi Agarwal. This campaign highlights how every Indian loves finding value for money and how CashKaro strongly stands for the same.
Uber

Uber rolled out a music video to celebrate India’s 75th Independence Day starring Esther Hnamte, a five-year-old singer from Mizoram performing a rendition of “Maa Tujhe Salaam.” The video also highlights Uber’s efforts to support communities around the country during Covid-19.

Upcoming Trade Fairs in 2022

23.11.2022          Wire & Cable India 2022, Mumbai, Bombay Convention & Exhibition Centre (BCEC)

16.12.2022          GlobeTech Engineering Expo 2022, Aurangabad, Ayodhya Nagari Ground

17.12.2022          ENGIEXPO Ahmedabad 2022, Ahmedabad, GMDC Ground

Upcoming Trade Fairs in India 2014

 

CPHi India 2014

2^nd to 4^th December at Bombay Exhibition Centre, Mumbai.

CPhi India is one of the largest and most comprehensive pharmaceutical industry events in South Asia. Focused on pharmaceutical ingredients, machinery, equipment, outsourcing and bio-solutions for pharma, CPhI India brings together high-quality prospects that are actively looking for these products and services.

Web site: http://www.cphi.com/india/home

 

 

Fine Food India 2014

3^rd to 5^th December at Pragati Maidan, New Delhi.

Fine Food India is India’™s leading trade event for the Food, Drinks. Equipment & Technology focussed on the needs of the HORECA & Retail market.

Web site: http://www.finefoodindiaexpo.com/

 

 

World of Industry India (MDA/Industrial Automation/CeMAT) 2014

10^th to 13^th December at Pragati Maidan, New Delhi.

This is combination of 4 industrial shows at 1 Location. This show will be demonstrating complete range of products and services, from Hydraulics and Pneumatics to Electro-Mechanical Transmission, automation components to process and factory automation systems, materials handling equipments to logistics infrastructure systems. Surface technology products to electroplating and surface engineering techniques. These shows will be special attractions for the industry.

Web site: http://www.win-india.com/

 

 

IFSEC India 2014

11^th to 13^th December at Pragati Maidan, New Delhi.

This event showcases products like electronics, security systems, integrated security solutions, data systems, card printer, electronics cable, automation systems, tele systems etc. in the Industrial Products industry.

Web site: http://www.ifsecindia.com/

 

 

BC India Show 2014

15^th to 18^th December at India Expo Centre, Greater Noida.

BC India has developed into one of the most important trade fairs for construction machinery, building material machines, mining machines and construction vehicles in the Middle East and India. In total, 170,000 square meters of exhibition space will be available to the event at this venue.The last event in February 2013 in Mumbai attracted a total of 710 companies from 33 countries and more than 28,000 trade visitors.

Web site: http://www.bcindia.com/

 

 

India Engineering Sourcing Show 2014

16^th to 18^th December at Bombay Exhibition Centre, Mumbai.

This is India’s largest display of Engineering Products and Services and focuses on building global partnerships with India. IESS is recognized as the ONLY sourcing event in India – showcasing the latest technologies and a preferred meeting place for buyers and sellers from all over the world.

Web site: http://www.iesshow.in/

 

 

 

International trade event for footwear industry

Source: The Economics Times, May 11, 2011

New Delhi: Indian footwear industry is all set to experience the latest innovation at the third edition of fMM&T 2011 which will be held at India Expo Centre in Greater Noida from 12-14 May 2011.

The Indian economy has shown a positive growth with gross domestic product expected to grow at a rate of over 9 per cent in 2011-12. The leather and footwear industry has been growing at over 20% for the period spanning 2008 to 2011. Footwear alone has been projected to make up about 60% of the total leather exports in the current fiscal.

18 Indian cos to take part in US home and housewares expo

Source: The Economic Times, Mar 03, 2011

CHICAGO: About 18 Indian companies will participate in the 2011 edition of the International Home & Housewares Show taking place at the McCormick Place Convention Center here from March 6 to 8.

India pavilions will be set up by the Export Promotion Council for Handicrafts (EPCH) and Plastics Export Promotion Council (PLEXCONCIL), which will display various products of their member export houses at the international exhibition, a press release by the Consulate General of India said.

ET manufacturing awards set the benchmark for global play

There was once a time when a handful of family businesses comprised the length and breadth of Indian manufacturing — the Tatas, the Birlas, the Dalmias and the like. Decades later, the canvas has become much larger. At The Economic Times India Manufacturing Excellence Awards in partnership with Frost & Sullivan on January 27, no fewer than 25 companies took away the honours. Many were known names; others, emerging superstars of tomorrow.The five-year old award seeks to recognise those companies and facilities that have taken revolutionary strides towards adapting, modernising and optimising their systems and processes. And on this particular evening, it was apparent that there was plenty to celebrate. Amid pumping handshakes and sporadic outbursts of laughter, senior executives mingled. As the venue, Mumbai’s Intercontinental The Lalit, filled up, the canapes and wine disappeared off the trays. Raghavendra Rao of Frost & Sullivan kicked off proceedings by explaining the methodology of the awards, after which Dr Pawan Goenka of Mahindra took the stage. Dr Goenka’s views on the state of Indian manufacturing tended to be cautious. Explaining that a lot of spadework was left, he said the National Manufacturing Competitiveness Council (NMCC) was aiming at 12% growth in the sector and this could only be achieved if the industry pulled its weight and took steps to contribute substantially more towards the national GDP. Immediately after, it was time for the evening’s highlight. The winners were divided into four categories: silver, gold, platinum and super-platinum. There were also two special awards to honour “companies to look out for in the near future”. Companies that had won ‘silver’ scored between 766 and 820 out of a total of 1,200 points awarded by the assessment teams that visited their facilities. ‘Gold’ winners scored between 821 and 875 while platinum awardees got 876 or more. The first awards were in the Gold category. The eleven winners in this category included Weir Minerals, Minda Industries and Classic Auto Tubes as well as behemoths like Mahindra & Mahindra, Maruti Suzuki and Hindustan Unilever. The platinum winners included Tata Chemicals, Piramal Healthcare and Jubilant Organosys. But this year, the top three crowns were worn by Wabco-TVS India, Bajaj Auto and Tetra Pak India. The process won kudos from those who attended. Chris Rao, vice-president, India operations, Goodrich Aerospace Services, said: “We liked the detailing that went into the audit. Everything from CSR to supply chain to processes was examined and as the only MNC aerospace manufacturing company in India, it gave us a clear picture of where we stood vis-à-vis our global peers.” Goodrich’s Bangalore unit won a special award. Agreed C Sivaramane, director-production operations, NCR’s Puducherry unit: “It wasn’t a Power Point presentation; the assessors met people on the factory floor and the feedback was both transparent and credible.” The big winners confessed themselves amazed by India’s speedy ascent in manufacturing. Peter Hane-Weijman, managing director-South Asia Markets, Tetra Pak, said, “I was part of the team that started operations in India 12 years ago. Looking at ourselves today, we can see the difference in efficiency — less waste and more speed. And this award encourages us to constantly seek improvement in whatever we do.” Wabco’s Leon Liu, who accepted the Super Platinum award for its Chennai facility, along with Wabco-TVS India’s director P Kaniappan, has observed India’s recent growth as a manufacturing force. “The focus on lean manufacturing in India is a great thing to see,” he remarked. His belief is echoed by many others in Indian industry, who feel that this rapidly growing sector has only just begun to manufacture the phenomenal script of its own success. The ET manufacturing awards in partnership with Frost & Sullivan is supported by Underwriters Laboratories & McNally Bharat Engineering.

There was once a time when a handful of family businesses comprised the length and breadth of Indian manufacturing — the Tatas, the Birlas, the Dalmias and the like. Decades later, the canvas has become much larger. At The Economic Times India Manufacturing Excellence Awards in partnership with Frost & Sullivan on January 27, no fewer than 25 companies took away the honours. Many were known names; others, emerging superstars of tomorrow.The five-year old award seeks to recognise those companies and facilities that have taken revolutionary strides towards adapting, modernising and optimising their systems and processes. And on this particular evening, it was apparent that there was plenty to celebrate. Amid pumping handshakes and sporadic outbursts of laughter, senior executives mingled. As the venue, Mumbai’s Intercontinental The Lalit, filled up, the canapes and wine disappeared off the trays. Raghavendra Rao of Frost & Sullivan kicked off proceedings by explaining the methodology of the awards, after which Dr Pawan Goenka of Mahindra took the stage. Dr Goenka’s views on the state of Indian manufacturing tended to be cautious. Explaining that a lot of spadework was left, he said the National Manufacturing Competitiveness Council (NMCC) was aiming at 12% growth in the sector and this could only be achieved if the industry pulled its weight and took steps to contribute substantially more towards the national GDP. Immediately after, it was time for the evening’s highlight. The winners were divided into four categories: silver, gold, platinum and super-platinum. There were also two special awards to honour “companies to look out for in the near future”. Companies that had won ‘silver’ scored between 766 and 820 out of a total of 1,200 points awarded by the assessment teams that visited their facilities. ‘Gold’ winners scored between 821 and 875 while platinum awardees got 876 or more. The first awards were in the Gold category. The eleven winners in this category included Weir Minerals, Minda Industries and Classic Auto Tubes as well as behemoths like Mahindra & Mahindra, Maruti Suzuki and Hindustan Unilever. The platinum winners included Tata Chemicals, Piramal Healthcare and Jubilant Organosys. But this year, the top three crowns were worn by Wabco-TVS India, Bajaj Auto and Tetra Pak India. The process won kudos from those who attended. Chris Rao, vice-president, India operations, Goodrich Aerospace Services, said: “We liked the detailing that went into the audit. Everything from CSR to supply chain to processes was examined and as the only MNC aerospace manufacturing company in India, it gave us a clear picture of where we stood vis-à-vis our global peers.” Goodrich’s Bangalore unit won a special award. Agreed C Sivaramane, director-production operations, NCR’s Puducherry unit: “It wasn’t a Power Point presentation; the assessors met people on the factory floor and the feedback was both transparent and credible.” The big winners confessed themselves amazed by India’s speedy ascent in manufacturing. Peter Hane-Weijman, managing director-South Asia Markets, Tetra Pak, said, “I was part of the team that started operations in India 12 years ago. Looking at ourselves today, we can see the difference in efficiency — less waste and more speed. And this award encourages us to constantly seek improvement in whatever we do.” Wabco’s Leon Liu, who accepted the Super Platinum award for its Chennai facility, along with Wabco-TVS India’s director P Kaniappan, has observed India’s recent growth as a manufacturing force. “The focus on lean manufacturing in India is a great thing to see,” he remarked. His belief is echoed by many others in Indian industry, who feel that this rapidly growing sector has only just begun to manufacture the phenomenal script of its own success. The ET manufacturing awards in partnership with Frost & Sullivan is supported by Underwriters Laboratories & McNally Bharat Engineering. Source : The Economic Times. 01/02/10