Paswan asks FMCG firms to use Hindi, regional languages on products

Source:, Oct 09, 2018

Union Consumer Affairs Minister Ram Vilas Paswan on Tuesday asked the fast-moving consumer goods companies to write the names of their products in Hindi and other regional languages.

Writing the names of products in Hindi and other regional languages, besides English, will bring about transparency and benefit consumers, the Minister said at an event here.

He also asked the FMCG industry to write the minimum retail price, net weight, manufacturing and expiry dates in larger fonts to bring about transparency.

“(Accepted that) you cannot write everything in Hindi or regional languages. But at least you can write products’ names. What is the problem with that?,” he asked.


After making Patanjali leader in FMCG space, Baba Ramdev wants to invest Rs 1,00,000 crore in these sectors

Source: Financial Express, Oct 09, 2018

After establishing Patanjali Ayurved as a leader in the FMCG space, Baba Ramdev wishes to spend Rs 100,000 crore on charity work. Speaking at a conference organised by FICCI Ladies Organisation in Delhi, Yoga Guru Baba Ramdev said that he wishes to spend rupees one lakh crore in the sectors related to health, education, research and development, agriculture and environment.

Patanjali Ayurved is now putting its focus on the agriculture and food processing sector, PTI reported citing Baba Ramdev. The FMCG company wants to bring out more products from the farm and food processing sector, he said. In addition, Patanjali wants to work in the solar energy sector, he said. Read the rest of this entry »

FMCG plans to light up festive season with pricing offers & promotional schemes

download (8).jpgSource:, Sept 21, 2018

NEW DELHI: Consumers shopping for groceries and other items of daily use can look forward to value deals that are about 10-15% cheaper this festive quarter compared with the last two years.

Companies are planning a fullscale offensive with pricing offers and promotional schemes after two subdued December quarters in a row on account of demonetisation in November 2016 and the goods and services tax (GST) rollout in July last year, both of which hit consumption hard.

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FMCG firm Marico aims up to 10 per cent volume growth, healthy market share gains in 5 years

Source: Financial Express, Sept 03, 2018

New Delhi: Home-grown FMCG firm Marico is expecting a volume growth of 8 to 10 per cent and double-digit constant currency growth in international business over the next 3 to 5 years on account of strategic investments, a top company official has said. The company is also looking at achieving a healthy market share gains as it plans to focus on strengthening its core portfolio, driving premiumisation in value added hair oils and expanding portfolio in the existing and new markets.

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FSSAI to launch movement for healthier FMCG food products

download (2).jpgSource:, Jul 10, 2018

NEW DELHI: The Food Safety and Standards Authority of India (FSSAI) is launching an “Eat Right Movement” with a view to get industry on board for implementation of draft food labelling regulation. The movement will be launched on Tuesday with participation from leading FMCG companies where they are likely to make “voluntary commitments” to reduce salt and sugar in food and eliminate trans-fats in a phased manner.

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GST rings in highest growth for FMCG since 2010 as price tags shrink

Source:, Jul 02, 2018

With prices of most groceries and household and personal care products cut after the goods and services tax (GST) was implemented on July 1, 2017, the fast-moving consumer goods sector has seen double-digit growth over the past year, the highest since 2010.

Several products including cookies, toothpastes, soaps and hair oils are being taxed at 18% under GST compared with about 22% under the earlier indirect tax structure of excise duty and value-added tax (VAT). Nearly 200 products including detergents, shampoos and skin-care products that attracted a higher 28% levy were also included in the 18% bracket in November last year, triggering another round of price cuts.

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Sri Sri Ravishankar’s FMCG brand lines up a Rs 200-crore ad blitz to compete with Patanjali

Source:, June 08, 2018

NEW DELHI: As Sri Sri Ravi Shankar’s FMCG brand Sri Sri Tattva tries to play catch-up with Baba Ramdev’s Patanjali, it plans to ramp up its marketing spend, earmarking about Rs 200 crore for advertising and promotion, said media buyers.

The new entrant in the field of ayurveda and herbal products will spend this amount on mass media advertising, outdoor campaigns and below-the-line marketing across the country to support its expansion plan of opening 1,000 stores in the country.

The Bengaluru-based firm was among the largest advertisers in the FMCG category during the recently concluded India Premier League (IPL), spending Rs 10 crore on television advertising. Read the rest of this entry »