Source: The Hindu Business Line, Aug 06, 2019
Mumbai: The declining consumption in rural India and the overall slowdown in the economy has led to plummeting year-on-year volume growth for FMCG companies plummeting in the first quarter of this financial year.
“The performance (of FMCG companies) has been mixed, as most companies have seen quarter-on-quarter (QoQ) and year-on-year (YOY) decline in volume growth. Rural demand, which was growing at 1.5x urban growth has come in line with the urban growth or in some cases is growing below urban growth also…The volume growth has been softening, more so in the past two quarters and the trend is across the board for most companies,” Amnish Aggarwal, Head of Research of Prabhudas Lilladher Pvt Ltd, told BusinessLine. Read the rest of this entry »