Source: Business Standard, Mar 24, 2021
New Delhi: Food services company Jubilant FoodWorks Ltd (JFL) on Wednesday announced to introduce American multinational chain of fried chicken fast food restaurants ‘Popeyes’, to India.
The company announced to enter into an exclusive master franchise and development agreement with PLK APAC Pte Ltd, a subsidiary of Restaurant Brands International Inc (RBI), said a joint statement.
It added that the pact has been signed “to develop, establish, own and operate” hundreds of Popeyes restaurants in India, Bangladesh, Nepal and Bhutan in the coming years, said a joint statement.
JFL Chairman Shyam S Bhartia and Co-Chairman Hari S Bhartia said, “We are happy to announce the signing of a multi-country agreement to acquire the exclusive rights to operate and sub-license the iconic Popeyes brand in India and neighbouring countries.”
He added that chicken is one of the largest and fastest-growing categories in India and is expected to grow rapidly in years to come.
Popeyes will be an exciting addition to the JFL portfolio and is expected to become one of the key drivers of growth for us in the coming years, he added.
Founded in New Orleans in 1972, Popeyes has over 45 years of history and culinary tradition.
It is one of the world’s largest chicken quick service restaurants with over 3,400 restaurants in over 25 countries around the globe.
Since its acquisition by RBI, Popeyes has expanded successfully into Spain, Switzerland, China, Brazil, Sri Lanka and the Philippines in the past few years.
“Popeyes will also enter the United Kingdom and build its presence in Mexico starting in 2021, with plans to open several hundreds of restaurants across both countries,” it said.
Jubilant FoodWorks, part of the Jubilant Bhartia Group, already holds the master franchise rights for two international brands Domino’s Pizza and Dunkin’ Donuts. The company also launched its first homegrown brand, ‘Hong’s Kitchen’, in Chinese cuisine segment.