Source: ETRetail.com, Apr 13, 2018
India’s resurgent food-technology sector is having no respite even after its massive cleanup last year that helped it draw investors back in and garner massive amounts of capital.
Much of this was pocketed by leading food aggregators Zomato and Swiggy even as the country’s largest ride-hailing platform Ola drove into the sector with an acquisition lifeline to Foodpanda.
With the rules for the food-delivery business now cast in stone, the all-important metric for aggregators to achieve remains order volumes.
And as food-delivery startups try every trick in the book to increase the number of orders, the strategy that has emerged front and centre for them is the cloudkitchen model.