Source: The Economic Times, Dec 13, 2017
In just 10 years, China has built world-class MNCs that have graduated from making cheap copycats of western products to competing with world’s biggest MNCs. And now India is in their cross hairs. Indian companies have a reason to be afraid because they are not going to match the Chinese manufacturers who ride on aggressive pricing, state subsidy, protectionist policies and cheap finance.
Take smartphone-maker Xiaomi. Once considered a cheap copycat, it is now emerging as a leader in India. It plans to diversify into high-margin products such as electric vehicles and fast-track segments such as payment banking. Recently, it made a regulatory filing in India, stating its future game plan.
Given its runaway success in smartphones in a very short period, it can dominate auto and consumer goods segments in coming years.
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