A new job market for farmers is taking root

Source: The Hindu Business Line, May 22, 2019

‘Wanted farmers’, says a Facebook advertisement.

“Dear farmer, need your support to produce healthy food for our society. Join hands with us to give healthy and better life,” it says.

And the pay package is ‘attractive’, considering the financial crisis that small and marginal farmers are facing in the country.

The interested farmers are offered an annual package of ₹1.80-2.40 lakh. Besides, they will get free food and accommodation, says the ad released on behalf of the Tamil Nadu-based Keeraikadai.

But this is not an isolated example and the ‘offer’ varies from one recruiter to another. What explains the spurt in demand for ‘practising farmers’ is the new-found obsession with farming among some high net-worth individuals (HNIs), including IT professionals and doctors. Read the rest of this entry »

Government plans Rs 1,000-crore fund for startups in priority areas

Source: The Economic Times, May 23, 2019

NEW DELHI: The government proposes to introduce a slew of reforms and another fund to boost startups that are focussed on priority areas such as rural healthcare, water and waste management, clean energy solutions, cyber security and drones.

The Department for Promotion of Industry and Internal Trade (DPIIT) plans to set up an India Startup Fund with an initial amount of Rs 1,000 crore.

“The government wants to offer seed funds for high-tech, cutting edge startups. The proposal is to provide seed funds to 5,000 startups in priority areas,” a senior government official aware of the proposal told ET. Read the rest of this entry »

TV, print get top billing in online companies’ ₹6,700 crore ad blitz

Source: LiveMint.com, May 21, 2019

NEW DELHI: Marketers at online companies are dedicating more resources to print and television advertising as they seek to build awareness, create new categories and acquire customers.

Online companies such as Uber, Ola and Flipkart are expected to spend a total of ₹6,700 crore in advertising in 2019, a 19% jump from the figure a year earlier, according to estimates by media buyers. Much of this spending would be reserved for print, television and outdoor advertisements, they said, on condition of anonymity.

While the death of traditional media has been heralded since the advent of the internet, recent data points suggest that at least in India it continues to find favour with marketers of even digital companies as they seek to connect with consumers in the real world. Read the rest of this entry »

Bengal emerging as warehousing hub

Source: The Hindu Business Line, May 21, 2019

Kolkata: West Bengal, and particularly Kolkata and its suburbs, is fast emerging as a major warehousing and logistics hub.

It is learnt that deals worth ₹500-700 crore have either been inked or are being finalised for warehouses along National Highway 2 (Delhi Road) and National Highway 6 (Bombay Road).

Land acquisition

Negotiation for the acquisition of at least 500 acres of land in various villages is under way. Read the rest of this entry »

Netflix, Hotstar, Amazon Prime Video might soon be regulated by TRAI

Source: LiveMint.com, May 20, 2019

NEW DELHI: The Telecom Regulatory Authority of India (Trai) is looking at the possibility of bringing over-the-top (OTT) digital communication services that provide same or similar services as telecom service providers (TSPs) under the same licensing or regulatory norms that are applicable to the latter.

This comes against the background of critics continuing to bat for the freedom of the Internet and the unique nature of OTT services such as digital media, including WhatsApp, Facebook, Twitter, Hike and others that perform the same functions of voice and messaging as telcos.

The most important argument, during an open house discussion held on Monday on the regulatory framework for OTT communication services, was the threat to national security and data privacy. Information, often false, sent on these social media platforms, especially during national or natural emergencies is a huge threat to the country and a prime example of the misuse and exploitation of these services. Read the rest of this entry »

Indian cinema advertising industry likely to reach Rs 1,400 crore by 2021

Source: The Hindu Business Line, May 16, 2019

Mumbai: Indian cinema advertising industry, which is growing at a rate of about 20 per cent per annum, is expected to reach a market size of Rs 1,400 crore by 2021. At present, the sector’s market size is about Rs 1000 crore, according to an industry expert.

“Cinema has always been the best environment to be connected with the right target audience as 80 per cent of the cinema audience today are in the age group of 15-35 years.

Moreover, the recent statistics shows that, 70 per cent of athe audience are smartphone users who are today the changemakers and target audience for movies and they are the future growth drivers of brands in India,” Siddharth Bhardwaj Chief Marketing Officer & Head of Enterprise Sales at UFO Moviez India said. Read the rest of this entry »

Mastercard targets 10 million merchants in India by 2020

Source: The Financial Express, May 17, 2019

Betting on the growing digital payments market, global payment solution major Mastercard is planning to empower 10 million merchants across the country with digital payment acceptance infrastructure by 2020. The firm, which has announced an investment of $1 billion (Rs 7,000 crore) in India over the next five years, on Thursday also said it expected the existing headcount to double from 2,000 to 4,000 during that period in the country.

There has been an increase from 1.2 million merchant acceptance points in 2016 to about 5.2 million merchants currently, paving a growing opportunity for digital payments in tier-2 and tier-3 cities as well.

“The commitment is to raise the acceptance of digital payments among merchants which require three critical things such as education and awareness, development of low-cost acceptance solutions and merchant onboarding via accelerator programmes,” Rajeev Kumar, senior vice-president for market development, South Asia, Mastercard, said. The company is joining hands with fintech companies, payments facilitators, industry bodies, acquirers and regulators for the same. According to him, the user base is 991 million cards in India which include both debit and credit cards. However, with the rise in number of connected devices, there is an opportunity to protect the digital payments ecosystem. Read the rest of this entry »