Source: LiveMint.com, Jun 25, 2015
New Delhi: Two years ago, when BlackBerry Ltd, came out with its personal assistant app Viki, much like Apple’s Siri and Google Now, it created a flutter in the industry. The app, exclusive to the BlackBerry 10 operating system, used artificial intelligence and natural language processing to learn about a user’s individual preferences and personalize search results over a period of time.
Start-up Agrima Infotech Pvt. Ltd, which developed the app, was part of a developer ecosystem that the Canadian firm had started putting together in 2012 in India. Today, the ecosystem is 35,000-strong and the Waterloo, Ontario-based company is tapping around 600 start-ups through its innovation centre Rubus Labs based in Kochi’s Startup Village, an incubator for telecom start-ups.
BlackBerry plans to leverage this network as part of its global strategy to move on from a closed platform that only provided services for BlackBerry devices to a software and services provider for devices across platforms, including Google’s Android and Apple’s iOS.