Source: The Economic Times, Jan 25, 2017
Kolkata: India’s smartphone user base topped 300 million in 2016 with the market growing by 18% led by theChinese brands such as Vivo, Oppo, Lenovo and Xiaomi, says a latest study by Counterpoint’s Research. This is as compared to the global smartphone market which grew by a modest 3%.
The researcher said in the crucial October-December quarter, the Chinese brands contributed to 46% of the total smartphone market with no Indian brand figuring amongst the top 5 smartphone brands for the first time ever. This the company attributed to demonetization and the rapid expansion of the Chinese players that continue to expand their presence throughout India, riding on aggressive portfolio strategies and substantial marketing spends. Read the rest of this entry »