Source: ETRetail.com, Nov 15, 2017
AHMEDABAD: Reliance Jio, after successfully disrupting India’s telecom industry, is preparing to wade into the crowded ecommerce market leveraging its vast network and hundreds of millions of subscribers, according to two persons aware of matter. The company is working with corner stores, or ‘kiranas’, and consumer brands to create an operational model that will enable shoppers to buy at neighbourhood shops using digital coupons via its Jio Money platform or text messages, they said. A pilot project involving several stores and leading brands is ongoing at Mumbai, Chennai and Ahmedabad and a larger rollout is likely next year, they said.
Given Jio’s rapid growth to gain 132 million subscribers in about a year, its entry into online-to-offline ecommerce should put on notice payment companies including Paytm and PhonePe that are also forging collaborations with corner stores and other entities. These firms, though, have the strong backing of investors to aggressively expand their networks.