Source: ETRetail.com, Jul 20, 2018
A new breed of social ecommerce and recommerce companies are looking to digitally recreate the experience of bargaining with vendors in the lanes of Bengaluru’s Commercial Street or the streets of Delhi’s Sarojini Market—in local languages.
About 75% of Indian internet users are expected to be regional language speakers by 2021, as per industry estimates. To reach this demographic, companies including Helion Ventures-backed Wooplr and Beenext-backed Elanic are working on launching platforms in vernacular languages including Hindi, Telugu and Tamil so sellers and buyers can engage better. Read the rest of this entry »