Source: LiveMint.com, Oct 11, 2018
Mumbai: Procter & Gamble India (P&G India) said Wednesday it has established a multimillion-dollar fund to invest in Indian start-ups and pursue a collaborative growth strategy. The company, however, did not disclose the size of the so-called Innovation Sourcing Fund.
P&G has also launched a first-of-its-kind programme, vGrow, which will identify and collaborate with small businesses, individuals and large organizations, and offer innovative industry-leading solutions.
“The Indian market has been at the forefront of innovation and continues to be a priority for the company, globally. We are confident that through vGrow and Innovation Sourcing Fund, we will be able to identify and implement cutting-edge solutions that are a strategic fit for us on our journey to grow sustainably,” said Madhusudan Gopalan, managing director and chief executive officer, P&G India sub-continent. Read the rest of this entry »