Source: LiveMint.com, Apr 10, 2018
Mumbai: The last five years have been telling on India’s consumer market. Increasing broadband penetration, growth of private label brands from retailers like Big Bazaar, BigBasket, Reliance Fresh and More along with the growing economic might of a younger demographic have challenged the top brands across categories from home care to packaged foods and beverages.
Between the years 2012 and 2017, eight of India’s top 12 brands have ceded nearly 40 basis points to two percentage points of either volume or value market share to newer entrants in home care, packaged foods and beverages categories, according to research firm Euromonitor.
A basis point is 0.01%. Market share is calculated based on volumes and value. While volume refers to the number of units sold, value is the price component.
These brands are Thums Up, Horlicks, Tata Tea, Amul, Britannia, Mother Dairy, Brooke Bond and Surf, Euromonitor said.