Source: Times of India, Sept 28, 2017
Amazon has launched a business-to- business marketplace here in India, the company announced Wednesday. Amazon Business with 100 million products and 15,000 sellers is targeting the small and medium sized businesses through this platform which was earlier introduced as a pilot in Bengaluru and Mangaluru. Amazon Business will look to tap into buyers running businesses across technology and service companies, manufacturing as well buyers universities, schools and offices.
“We learnt very useful insights from the pilot of Amazon Business for retailers and now we have started the wholesale business across the country and plan to scale it up. We are extending the same benefits for business buyers much like in our consumer focused platform. We have been working on having a vast selection, value, convenience of door step delivery among others. There is a potential of cross-selling and purchasing among merchants who are selling on our business to consumer (B2C) platform,” said Manish Tiwary, VP, Amazon India.
Amazon will be offering value added services like analytics and predictions to boost the sale of merchants on its platform. Late last year, Chinese technology giant Alibaba announced its plans of building its wholesale business here when it partnered with companies in the area of logistics, banks and non-banking financial companies (NBFCs).Over the past two years, a string of young startups has launched B2B marketplaces catering to a fragmented SME industry, most of these ventures have been able to raise capital.
Amazon Wholesale India also works as the distribution and marketing business for leading smartphone brands like Honor, OnePlus, Xolo, Coolpad, Huawei. A chunk of the investment goes into this side of Amazon’s business. The B2B marketplace on Amazon India is manged by Amazon Seller Services–the firm which also runs Amazon.in, as per a company spokesperson.
“India is the fifth country where the wholesale business has been launched and it has seen success across US, Japan, Germany and UK. Given the huge opportunity India offers in this space, we are focusing on this business to continue scaling it up,” added Tiwary.